-: We already talked about logic across our slides,
the horizontal flow,
then we talked about logic within individual slides,
the vertical logic, but how to make a story out of this?
It's very simple.
One framework that is very popular is the SCR framework
made by McKinsey.
It stands for situation, complication and resolution,
and you just can feel that it beautifully aligns
with a normal, regular story, just like in movies.
If your presentation would be about avocado sales,
the situation might be growing consumption in Europe.
The complication might be there is limited availability
and logistics to bring enough of this product
onto this given market.
The resolution might be something like
building new logistics chains,
finding more sellers, and so on.
This is how I would build my slides in a presentation
following this situation, complication, resolution logic.
McKinsey isn't the only consulting company,
but other companies have their own frameworks,
but they follow a very similar pattern.
For example, PwC uses something like a hook.
Wow, this is a situation, something like that really occurs.
Let's dive deeper into it and fix to that hook
that essentially wants to give the resolution
or the answer to what was explained in the hook,
a very similar way of building a story
for your presentation.
It follows a similar pattern of a situation,
something that happens later on,
and recommendations you can give.
If you want to create some kind of urgency
in your presentation,
you can start with the resolution first,
then explain the situation and complication.
It's also possible, of course, this is your presentation,
choose the way you want.
Remember that these three key factors will help you
to build up a story.
Remember my example about the orchestra?
I'm sure you do.
Let's do a theater or movie now.
We could say that the SCR helps us set the stage
for a prologue, the situation,
where we introduce the title, topic or present the problem,
then the complication unveils a plot.
In business, this would be of course,
where we support our thesis
with some relevant arguments, data,
and the resolution would become the epilogue
where we find solutions or draw conclusions
or give recommendations.
This type of story can again cascade down,
like in the pyramid principle.
You can see it slowly starts to fit in together.